GEM Magazine LI Editorial and Advertising…
IS TARGETED:ᅠ
With combined media marketing consisting of print, digital, website and social networks, GEM Magazine LI reaches over 60,000 professional women decision makers on Long Island. (6 month Readership Survey)
BUILDS RELATIONSHIPS WITH READERS:ᅠ
In a world of growing multi-tasking, where consumers are increasingly consuming more than one medium at a time, GEM Magazine LI develops that personal relationship with readers - the ‘magazine moment’ – it is a treasured time, an intensely personal, absorbing moment. Empowering, inspiring and motivating our readers.
IS RELEVANT AND ENGAGING:ᅠ
With a range of articles and columns that appeal to a wide variety of demographics, lifestyles and interests, readers and advertisers can hone in on targets that fit their needs.
IS POWERFUL AND PROFESSIONAL:ᅠ
Editorial contributors are the top professionals in their fields and highly regarded business leaders, chefs, fashion/beauty experts in our communities. Many editorial contributors are board members and affiliated with top women’s business organizations on Long Island. Recent survey shows that our readers find GEM editorial content and advertising acceptable and enjoyable compared to other media. (6 month Readership Survey)
HAS SERIOUS SHELF LIFE:ᅠ
70% of our readers retain each issue of the print edition in their personal libraries or offices for future reference. (6 month Readership Survey)
SUPPLIES CREDIBILITY:ᅠ
GEM Magazine LI has become a trusted source for Long Island consumers, and they turn to our pages as a source for information on new products and services.ᅠ
SELLS:
It is in GEM Magazine LI that consumers find the advertising most helpful as a guide before purchasing, and providing useful product information. It is also the medium where our readers say they are most likely to make a purchase as a direct result of the advertising we carry.ᅠ
DRIVES CONSUMERS:ᅠ
to visit websites, including our advertisers’ own sites. GEM Magazine LI plays a central role in igniting the process that leads influencers to seek further information online and share it with others. GEM Magazine LI is particularly effective at influencing consumers to talk to others about products they have seen in our editorial and advertising. (6 month Readership Survey)
IMPROVES ADVERTISING ROI:
Combined with other forms of media, GEM Magazine LI improves marketing and advertising ROI across a broad range of product categories.ᅠ
CREATES SALES AND BRAND AWARENESS:ᅠ
Consistency should be the bedrock of any effective advertising and branding campaign. Without consistency, no advertising campaign can be effective. A consistent advertising campaign with GEM Magazine LI will effectively create/increase sales and brand awareness while providing you much more impact for your marketing dollar.ᅠ