Gem Magazine Long Island

If you’ve never been to a star-studded event such as the Golden Globes or the Emmys, this is your chance to send your bra along in your place. Kirkwood’s eco-friendly red carpets have seen the soles of glitterati at the Oscars, Fashion Week and other exclusive events. She recently partnered with Elle360’s Accessory Lounge at Mercedes-Benz Fashion Week 2012 to provide the padding for the red carpet underfoot. New York City Mayor Michael Bloomberg recently endorsed her as part of his GROWNYC green initiative.

The Carol M. Baldwin Breast Cancer Research Fund recognized Kirkwood’s efforts with a humanitarian award. “To be recognized by such a champion for breast cancer research, and especially someone who has made such tremendous contributions for Long Island with the Carol M. Baldwin Breast Cancer Center in Stony Brook, was truly an honor.”

Send Your Bras to the Red Carpet

Donate your used bras today! For a limited time only, GEM readers can use this link to get the label to send in your bra for recycling. Click the link, print out the label and send it in!

SPREAD THE WORD! Get your local retailers involved in recycling with the B.R.A. project! Attached to the label is a postcard – print it out and bring it to your favorite intimate apparel shop, asking them to place a B.R.A. bin in their store.LINK For Shipping Label

brarecyclingagency.com/label, brarecyclingagency.com.

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Woman Making A Difference

Long Island native Kathleen Kirkwood, dubbed “The Queen of Shapewear,” has been famous among QVC viewers for her “Forever Young” line of transforming silhouette-slimmers, camisoles and more. Her newest initiative, the Bra Recycling Agency (or B.R.A.), turns thrown-away bras into glamorous red carpets. “More than half a billion bras are sold each year in the U.S.,” said Kirkwood, who donates all the money garnered from recycling the underwire in bras to the MetroHealth Foundation for breast cancer research.

“If every woman recycled a single bra through B.R.A., that would be approximately a $4 million donation,” she said. It would also keep the bras out of landfills – a better solution for the environment. “Don’t burn your bras, recycle them!”

Who knew our faithful, worn-out bras could be put to such good use?